On average, billboards are refaced every 2-3 months. This generates up to 3.5 millions lbs of waste annually. At the same time, the fashion industry continues to engage in unethical and unsustainable practices in the name of ‘branding’.
We at Phoenyx are working to combat the ‘fast-fashion’ model of capitalizing off trends by encouraging conscious consumerism, while creating a positive social and environmental impact.
We are currently ramping up our inventory in preparation for our first product presale set for mid August!